What are Bitters:

The earliest origins of bitters can be traced back to 5000 years. Traditionally, Bitters are elixirs blended from extracts of various ayurvedic herbs which is characterised by bitter, sour or bittersweet flavour.  It acts as an appetiser, supports the digestive system, cut down sugar levels, balance body and other health benefits. In ancient times, bitters were either fermented or alcoholic. Herbostra Non-alcoholic Bitters are uniquely formulated using various ayurvedic herbs which have all the benefits of the bitters with no alcohol. Mostly bitters available worldwide are synthetically derived and made from quinine but Herbostra Bitters is blended with all-natural ingredients.


According to Ayurveda, a balanced meal consists of six types of Rasa i.e Taste (sweet, sour, salty, bitter, pungent, astringent). The tongue's taste buds allow humans to discern these distinct six tastes/flavours The A hearty Indian meal consists of all the six Rasas. Each Rasa possesses its distinctive properties. The bitter taste is considered medicinal and good for health. They might be least appreciated but have numerous health benefits. Consuming a small number of bitter substances daily keeps us healthy and disease-free. Numerous Chefs see bitterness as "a necessary cleansing taste". The one that makes you want to take the next bite, and the next.

What makes non-alcoholic bitters different:

The majority of bitters you find in the market are alcoholic, whereas, Herbostra bitters are non-alcoholic and are not fermented. All the teetotalers or the individual who does not wish to have alcohol in their beverage can try this one. Although, many Indians prefer not to drink alcohol for religious or wellbeing reasons, or for a fact that they are driving or pregnant. Hence, Non-alcoholic bitter is of great help to such people.

This richly flavoured non-alcoholic bitter is made with all-natural ingredients and does not contain any artificial flavour or ingredient and is completely vegan, making it ideal for those who are vegetarians and follow a strict diet.

How to use Bitters:

The bitters are surprisingly versatile. It mixes well with anything and everything, you can add this Non-alcoholic bitters to your daily cup of milk, tea or coffee. You can also add to your regular drinks like fresh juices, canned juices, mocktails, drinking water and to your foods like salads, desserts, appetisers, dips, marinations, vegetables, curries, and yes to your alcohol and cocktails as well.

Herbostra Non-alcoholic Bitters are in concentrated form and its dosage is in drops. When few drops (according to your taste preference) are added to your drink or food, the Bitters engages with the primary flavour and enhances the flavour with a dash of bitterness. The taste also gradually grows on you.

How Bitters work:

Bitter’s primary function is to promote and support the digestive system. When you taste something bitter on your tongue, your bitter receptors are triggered. They begin to trigger all of the other bitter taste receptors down to your digestive tract that stimulates your digestive enzymes and your blend of probiotics in your gut. The gall bladder dispenses bile to break down fats, and the intestines get primed and ready to digest the food.

Bitters stimulate the digestive enzymes and probiotics present in your gut which in turn triggers the pancreas, gallbladder, and liver to release the gastric juices and enzymes that are necessary for digestion. Hence, it helps to digest and assimilate food.

Besides, Do not confuse Bitters with Digestive enzymes. Digestive enzymes are supplements of enzymes outsourced to your body while bitters stimulate your own body to carry out the physiological functions.

Regular intake of bitters stimulates digestive enzymes, regulates metabolism and regulates bowel movements. It has a general tonic effect which stimulates muscles and improves circulation to abdominal organs. It also improves nutrient absorbability and should be treated as part of the diet and not medicine. Hence, bitters are considered as a perfect balance of both consumer-friendly and a good alternative to digestifs.



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